THE ROLE OF AI IN PERFORMANCE MARKETING ANALYTICS

Understanding Customer Journey Analytics in Efficiency Advertising And MarketingEfficiency marketing involves utilizing data-driven techniques to advertise product and services in a variety of ways. The ultimate goals are to drive conversions, client fulfillment, and commitment.

The Challenges of Cross-Device Attribution in Performance MarketingPerformance marketing begins with a clear set of campaign objectives. It involves launching marketing campaigns on digital channels to drive desired actions from customers.